CRO at ACT LAB. Co-founder of Vertosa. Social scientist by training, operator by trade.
Oct 27, 2026
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8 min read
I did everything right before the board meeting. Here’s what my watch caught anyway.
Oct 20, 2026
4 min read
A week with no room in it, and what actually survived the compression.
Oct 13, 2026
6 min read
How I choose what travels with me for conference season, and why the criteria matter more than the kit.
Oct 6, 2026
Why I'm not changing it, and what actually happened on that hill.
Sep 29, 2026
Ten numbers, tested on the worst possible week, because I said I would.
Sep 22, 2026
What a conference actually costs, what it has to return, and how I decide before I fly.
Sep 15, 2026
2 min read
Why the thing I most want to do is the thing that keeps moving.
Sep 8, 2026
3 min read
Two planning questions I skipped for years, and what they cost the people around me.
Sep 1, 2026
What sitting next to scientists for fifteen years taught me about everything else.
